Sample

Sample listing marketing pack: a Columbia-area brick bungalow

This is a complete Sample pack, exactly as an agent would receive it, written for a 3-bedroom Columbia-area brick bungalow. The address, price, agent, brokerage and other identifying details are removed. It's a demonstration only, not an active advertisement. Real packs include your name, brokerage and license details where SC advertising rules require them.

In this pack: MLS description · 6 social captions · Just Listed email · Reel text overlays · Fair-housing check

1. MLS description

Full version (569 characters)

Classic brick bungalow on a dead-end street, set on a level lot of nearly half an acre with mature shade trees. Step inside to a sunlit living room with a fireplace that opens to a formal dining room, with hardwood floors throughout the main living areas and bedrooms. Three bedrooms include a third bedroom with a built-in bookcase that works well as a home office. A Jack-and-Jill half bath adds convenience. Out back, the fenced yard has a storage shed and a brick cookout area ready for evenings outside. No HOA, and close to shopping, dining and downtown Columbia.

Short version (157 characters)

Brick bungalow on a dead-end street. Nearly half-acre level lot, fenced yard, shed, brick cookout area, fireplace, hardwoods, 3BR with office option. No HOA.

2. Social media captions (Facebook, Instagram, LinkedIn)

1. Just Listed

Just listed: a Columbia-area brick bungalow 🏡 on a dead-end street with nearly half an acre of shade trees. Fireplace, hardwoods, formal dining, and a fenced backyard with a brick cookout area. Message me for a showing.

Carousel slide text: Just Listed / 3 Beds / Nearly Half-Acre Level Lot

2. Feature carousel

Swipe through the details of this brick bungalow 👉

Carousel slide text: Brick bungalow charm / Fireplace in a sunlit living room / Hardwoods throughout / Bookcase room = home office / Fenced yard + brick cookout area

3. Location

Close to shopping, coffee and restaurants, with an easy drive to downtown Columbia. This home sits on a dead-end street with mature trees all around.

4. 3 things I love

3 things I love about this bungalow: 1. The brick cookout area in the fenced backyard 2. Hardwood floors throughout the main living spaces 3. A nearly half-acre lot with real shade trees What would you add?

5. Showing request

Want to see this brick bungalow in person? Comment "TOUR" or send me a message and I'll set up a time that works for you.

6. LinkedIn

New listing: a Columbia-area brick bungalow on a nearly half-acre lot with no HOA. Please share it with anyone looking in the area.

3. Just Listed email

Subject: Just listed: Columbia-area brick bungalow
Preview text: Nearly half an acre, fenced yard, fireplace

Hi [First name], I just listed a classic brick bungalow at [Property address]. It's on a dead-end street. • Level lot of nearly half an acre with mature shade trees, a fenced yard, a shed and a brick cookout area • Sunlit living room with a fireplace, a formal dining room and hardwood floors • 3 bedrooms, including one with a bookcase that works as an office. No HOA. Reply to this email to schedule a showing, or forward it to someone who's looking. [Agent name] | [Brokerage name] | [Brokerage phone] [Brokerage mailing address] · [UNSUBSCRIBE LINK — added by your CRM]

4. Slideshow reel ($99 option: reel plus 2 more posts, 8 total)

A 24-second vertical (1080×1920) MP4 built from the agent's own listing photos, silent so you can add licensed music in Instagram, TikTok or Facebook. On-screen text, one line per photo:

  1. Just Listed
  2. 3 Beds
  3. Nearly Half-Acre Shaded Lot
  4. Fireplace + Hardwoods
  5. Fenced Yard + Cookout Area
  6. Message to Tour
  7. [Brokerage name]

5. Fair-housing check

Every pack is screened before delivery. For this one, the check found no high-risk phrases and flagged 3 items for review: the word "quiet," used to describe the street. "Quiet" is generally fine when it describes the street or setting, not the people who live there; in this anonymized version it was simply dropped. The agent makes the final call.

Want to see one for your own listing? Request a free pack, or read our listing description guide.

Want this done for every listing?

Porchlight Copy writes the MLS description, 6 social captions and a Just Listed email for agents in Columbia, Lexington and the SC Midlands. $79 per listing; the $99 option adds the slideshow reel plus 2 more posts (8 total). Delivered within 48 hours of getting your listing details. Love your first pack or get a full refund.

Try one listing free