15 real estate Instagram caption ideas (with templates)
Fill-in-the-blank captions for agents. Updated 2026-10-14.
Use these as starting points, not scripts. The best captions are specific to the home and sound like you. Each one also works on Facebook, and the shorter ones work on LinkedIn.
1. Just listed
Just listed in [neighborhood] 馃彙 [Beds]-bed [style] with [standout feature] and [second feature]. Offered at [price]. Message me for a showing.
2. Feature carousel
Swipe for the details 馃憠 [Feature 1] 路 [Feature 2] 路 [Feature 3] 路 [Feature 4]. Which one would sell you?
3. 3 things I love
3 things I love about [street / home]:
1. [Feature]
2. [Feature]
3. [Feature]
What would you add?
4. Open house
Open house this [day], [time] at [address] in [neighborhood]. Stop by and see the [standout feature] in person.
5. Coming soon
Coming soon to [neighborhood]: [style] with [feature]. Follow along or message me to hear first when it's live. (Check your MLS's coming-soon rules first.)
6. Price improvement
New price on [address]: now [price]. Still the same [feature] and [feature]. Message me to tour.
7. Under contract
Under contract in [neighborhood]! Thanks to everyone who came out to see [home]. Thinking about selling? Let's talk about what your home could do in this market.
8. Just sold
Sold 馃攽 Congratulations to my clients on [buying / selling] in [neighborhood]. (Get your clients' permission before tagging or naming them.)
9. Detail shot
The detail that stopped me: [specific feature, e.g., original hardwoods / screened porch / built-ins]. Full listing at the link in bio.
10. Neighborhood spotlight
Living in [neighborhood] means being minutes from [named park / trail / shopping area / lake access]. What's your favorite spot here?
11. Local business shoutout
Shoutout to [local business] in [town] for [specific thing]. Where else should I try?
12. Market update
[Month] in [area]: [one stat from your MLS or a named source]. What it means for sellers: [one sentence]. What it means for buyers: [one sentence].
13. Buyer tip
Buyer tip: [one practical tip, e.g., get pre-approved before touring / ask about the age of the roof and HVAC]. Questions? Send me a message.
14. Seller tip
Seller tip: [one practical tip, e.g., fix small repairs before photos / declutter counters]. Want a free plan for your home? Message me.
15. Behind the scenes
Behind the scenes on listing day: [photography / staging / signs going up]. Here's what happens before a home hits the market 馃憞
Before you post
- Identify your brokerage. SC Real Estate Commission advertising rules require it on licensee advertising, including social media. Put it in the caption or your profile per your broker's policy.
- Use your own or licensed photos. Listing photos are usually copyrighted by the photographer. Make sure your license covers social use.
- Cite your stats. For market updates, use your MLS data or a named source and the time period. Don't round up or guess.
- Fair housing: describe the home and the area's amenities, never who should live there. See our fair housing examples.
- Hashtags: a few relevant local tags (your town, neighborhood, #ColumbiaSC, #LexingtonSC, #SCRealEstate) are more useful than a long generic list.
See six finished captions for one listing in our sample pack.
Want this done for every listing?
Porchlight Copy writes the MLS description, 6 social captions and a Just Listed email for agents in Columbia, Lexington and the SC Midlands. $79 per listing; the $99 option adds the slideshow reel plus 2 more posts (8 total). Delivered within 48 hours of getting your listing details. Love your first pack or get a full refund.